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Today, websites have a variety of content formats. Not only do they offer an immersive experience for your website visitors, but they also greatly improve your search engine optimization (SEO). SEO makes it easier for people to find your website when they are looking for the information it offers. Therefore, including different formats on your website will improve your ROI.
However, you should not ignore that not everyone can consume video or audio content on the same level. For example, some people do not have 100% hearing ability, while others are partially blind. If you don’t consider them in the design and architecture of your website, you will lose a percentage of your market share – and depending on where you live, you can face a lawsuit.
How to rewrite websites
Website transcription is the process of making audio and visual content available and consumable for people with disabilities that prevent them from effectively capturing it. Website transcription also prevents you from being the victim of a lawsuit where there are inclusion laws that target people with disabilities. It simply means typing out audio and visual content on your website. After that, the site owner will upload the resulting transcript of the relevant content on the web page.
What are the benefits of website transcription?
Website transcription comes with a wide range of benefits. Some are very secretive, and others are not. However, if you have a website, converting your content to text is one of the best things you can do to boost both site traffic and ROI.
Better SEO ranking
Video content is very different from written information where SEO is concerned. The main reason for this is that Google cannot search video content, unlike written documents. Transcripts provide great support as they keep you from losing the impact of keywords in your script. To keep things simple, Google ranks your content better when you have text alternatives.
Increased revenue comes as a direct result of better SEO rankings. Better SEO leads to more traffic and, ultimately, better conversions or advertising revenue. It is very simple. That’s just one way that transcriptions increase your bottom line. Remember that they also allow people with hearing disabilities to consume your content better. Inclusion increases your customer base and, ultimately, your sales figures.
Also remember that in some places, not including transcripts on your site is linked to discrimination. Litigation and a lot of time and money spent in court usually follows. So, website transcription not only adds to your income but also helps you find the line.
Lower bounce rates
As a result of the increase in traffic and engagement on your site, your audience expands and spends more time consuming your content. And as a result of the time spent on your website, bounce rates will automatically decrease. Bounce rate is one of the best ways to tell if people are appreciating and interacting with your content. In terms of website analytics, it is a basic metric. A good bounce rate ranges from 26% to 40%. When it goes above that, you have to do something.
Another way to rewrite web pages is to help reduce bounce rates by converting video and audio content into blog posts. The time spent reading the rewritten content greatly reduces the churn rate. This signals to Google and other search engines that your content is valuable to web users.
Transcription is hard work
Fortunately, website owners don’t have to rewrite their own content. One reliable company that is offers GoTranscript is a website transcription services. It is usually the best route to take because the company knows the job and the different nuances that come with the land.