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It could be said that SEO is the best way to improve website traffic organically. Implementing the right SEO strategy can help an organization to achieve its marketing goals. It can increase the number of conversions, make the brand more recognizable, and promote website traffic and communication with visitors.
In addition, SEO strategies benefit an organization for a long time if regularly updated.
The SEO and marketing industry in Atlanta is thriving due to the high density of businesses and technical startups. A healthy business environment, coupled with a large pool of young talent and a network of VCn, CEO, and Incubator, is slowly making Atlanta one of the best technology hubs in the country.
Atlanta is also home to five Unicorn Startups, which showcase the city’s healthy business environment. In addition to the Unicorns, the city is now home to over thirteen thousand tech companies.
Lots of local Atlanta SEO startups and businesses can help start-ups increase their activity by achieving organic marketing goals.
When hiring an SEO agency, they will first do an SEO analysis of the business website to determine problems and areas for development. However, this study is a complex process that lays the foundation for the SEO plan.
Here are some parts of SEO analysis.
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Competitive research
The SEO analysis begins with examining the competition. It’s important to keep an eye out for them as it gives the impression that you can go over them.
Getting the information on what the competitors are doing allows you to unite them.
SEO group focuses on how the competitors work on their organic keyword, monthly traffic, land authority, and other related criteria.
The organization uses a variety of tools and software to conduct competitive analysis.
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Check the metrics on Google Console.
The agency will check if your website is indexed and crawled by Google through the google console.
If not, they will allow you to crawl and crawl an index from Google to rank on the SERP.
If there is a problem, they will fix the sitemap and examine the robots.txt file in detail to determine the cause. Disabled website owners often crawl from Google console and do not even understand it.
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Website accessibility
Page redirects, 404 errors, and slow loading speeds are some of the most common accessibility issues on a website.
These issues have a negative impact on the user experience, but they can also reduce website rankings.
Such issues need to be fixed immediately, as they may severely impede rankings.
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Evaluating the quality of the connections
The website needs to have relevant external and internal links as this is one of the main things that Google considers for indexing a website.
Obtaining appropriate internal and third party links will increase the domain authority of the website, which will improve the rankings.
An SEO agency can take advantage of various software to test link quality and to explore new link opportunities.
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Keyword analysis
This is one of the most important aspects of website analysis. Here, the experts take a deeper look at keyword usage on the website.
They will evaluate the keywords that are generating the most traffic and which keywords rank your website well on the SERP.
In addition, they will also examine the keywords that are responsible for most conversions.
Keyword analysis helps to identify the gaps that the organization can address in their SEO plan for the website.
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Content evaluation
Content is the backbone of any marketing strategy. With relevant and unique content on the website, the organization will be able to integrate relevant keywords to increase traffic.
Experts will look at which blog posts or column pages generate the most traffic and conversion. An expert SEO group will not only evaluate the content from an SEO perspective but will also look at it from a user perspective. The content must not only conform to SEO best practices, but must also provide value to the visitors.
Here, they will identify the gaps in the strategy and address them in the content marketing plan.
These are some of the essential parts of SEO analysis that a Atlanta SEO the agency for a website will do your business. Using the first SEO research findings, they will design a roadmap for local and nationwide SEO.