The foundation of TikTok is its challenges, which created the most viewed videos on the platform. The creators of TikTok do not hesitate to accept the request for content, whether it is dances, make-up tutorials, or other things. Brands are frantically looking for TikTok hashtags for their challenges because they are ideal for raising awareness and promoting excellent content generated by the user. Challenges are one of the hottest trends on TikTok, and innovative brands are already using them to accelerate their growth and reach millions of users on the app.
Practically any challenge can be used on TikTok, but it needs to be simple for everyone to recreate and engaging enough for your audience to want to participate. They could be more challenging than the #Oldtownroadchallenge or as easy as the #SpinningkickChallenge.
It makes sense to leverage this and use challenges to encourage your audience to produce user-generated content that supports your brand. TikTok challenges often become popular and spread like wildfire on the app when executed well. They are among the most attractive strategies available on the platform.
Challenges can help your company increase visibility, produce relatable content, and expand your TikTok community. There’s plenty to be gained from TikTok challenges, whether you’re a brand trying to engage your audience or a creator looking to take on the next big challenge Popular TikTok!
TikTok challenges vary depending on the goal and who launches them.
Community Challenges
Community challenges are organic and usually the result of a TikTok trend or topic that has gone viral. These challenges are independent of any person, brand or item.
Similar to how community challenges communicate with a smaller and more specialized group of creators than TikTok as a whole, such roles can be seen in challenges like the #3MinuteMakeupChallenge. It is necessary to spend time interacting with your target audience and users frequently to identify community concerns. Unfortunately, it’s hard to find problems with TikTok’s built-in search. Despite being organic, many community challenges involve using products or brand references.
Ads Hashtag Challenge
TikTok advertising style called a hashtag challenge an ad takes over the platform’s search page. These hashtags, exclusive to major brands, are marked with the word “sponsored” but otherwise appear to be organic. The main goal of these challenge tags is to encourage user-generated content.
Brand challenges are campaign-based challenges that a brand develops. Usually, marketers collaborate with TikTokers to promote these challenges to raise awareness of both the challenge and promote the brand as a whole.
TikTokers love challenges, so participation is guaranteed.
TikTok users like to make content for hashtag challenges. Hashtag challenges can effectively increase your brand and go viral if they are set up correctly, and this is because many people will participate and provide content.
Content producers can participate in hashtag challenges with just a few clicks, making it very simple to do so. The simplicity of engagement has many benefits for brands, and Influencers can offer fresh insights and go viral even when participating in an ongoing challenge. TikTok is so popular and attractive because of its diversity as well as the great potential for creativity.
Get user generated content that promotes your brand
TikTok challenges are your best option for interacting with your audience, attracting new customers, and collecting unique user-generated content. This is because hashtag challenges are an organic call to action between you and your audience. Challenges are a powerful incentive to get people talking about your brand when combined with an incentive such as a promotion or freebie.
Certain industries, such as fashion and beauty, naturally challenge themselves more than others. However, brands and products are often popular on TikTok. The most important evidence of this phenomenon is in the 10+ billion views of #TikTokMadeMeBuyIt.
Collaborate with influencers
In addition to these critical benefits, hashtag challenges are a great opportunity to work with prominent TikTok influencers. These will also help make the TikTok community recognize and appreciate your brand.
If your company does not yet have a professional TikTok account, working with more popular influencers may be the best course of action. Doing this ensures that your message will spread quickly and is probably cheaper than just using ads. It would be advisable to work with multiple influencers at the same time depending on the overall objectives of the campaign.
Looking through the current hashtag challenges, you’ll notice that some of the earliest videos are marked with a red label that says “original” at the top of the challenge page. These are the videos of the influencers who were initially involved in the brand challenge.
Build brand awareness
It’s no secret that TikTok faces stiff competition due to its rapidly growing user base. The more people talking positively about your brand, the better. Branded hashtag challenges can generate much-needed visibility and brand awareness, and brand awareness is the stepping stone to engagement.
Hashtag challenges put your brand in the spotlight on the feeds of popular TikTok influencers. Participating in a challenge is more likely to increase your brand’s visibility because influencers often earn more reach than branded accounts. This explains why collaboration with creators and influencers is common in the challenges named TikTok.
In-feed and takeover ads
To get the most impact from their hashtag challenges, TikTok advises creators to use brand takeovers and in-feed ads in addition to the challenge itself.
Of course, they get money from the ads, but the brand value is undeniable, as the in-feed ads act as a full-screen traffic generator for your challenge. This can greatly increase the number of people who participate and contribute to your challenge.
TikTok challenges are the ultimate tool to draw in new audiences. This statement has never been more evident in the post-pandemic world, where people are almost completely engaged in social activities. Everyone loves an opportunity to showcase their talent and a hashtag challenge, and TikTok provides nothing less. Tiktokers love the branded hashtag challenge because they love being introduced to products made by brands that truly value their customers. If this can’t drive the necessary connection, nothing will.